Europe’s digital economy is changing at an unprecedented rate. According to the European Commission’s recent plans for a digital Europe the “digitisation of products and services will add more than €110 billion of revenue for industry”. Economist and Readie member, Diane Coyle found that 3% of the UK workforce is providing a service through a sharing economy platform. Roaming charges just got slashed and politicians across Europe are hotly debating the regulation of online platforms.

Everyone is talking about digital but how do policymakers prioritise? Should governments adopt wider open data initiatives, analyse the impact of disrupters like Uber and Airbnb or focus on job automation?  

To understand commons goals and shared thinking about the digital economy, Readie spoke to 70 European policymakers working on innovation, entrepreneurship and digitalisation.

Of the policymakers we spoke to:

  • Over half agreed that available evidence of digitalisation is not sufficiently robust.
  • 60% wanted to know how to how to help startups grow.
  • 87% said the DSM strategy is important or very important to their work in 2016.
  • Their top 4 priorities this year are the impact of open data; entrepreneurship & startups; digitalisation of tradition industries; and measuring the digital economy.


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Where do you get your insights from? What is your digital priority? Do you know what works?

Get in touch with Readie to discuss your work and find out we can help you track the latest trends, think – and be – more digital. @ReadieEU #Readie4Digital