Digital Pulse: how ready are Germans for the digital life?

Posted by Kimberley Ballantyne
March 8, 2017 05:00 am

New research published by Readie shows that Germans are apprehensive about embracing new technology and sharing economy platforms. Nearly half say they would not sit in a driverless car (46 per cent) or receive brain surgery from a robot that can operate with more accuracy than a human (43 per cent). Three quarters are unwilling to completely replace cash with digital currencies (74 per cent) – the highest proportion of all European countries included in the study.

Download the report

Download the full report Digital Pulse: how ready are Germans for the digital life? and be part of the debate on Twitter.

The research

In collaboration with ComRes, we polled 9,000 people from across Europe – Bulgaria, Estonia, France, Germany, Italy, Poland, Spain, Sweden and the UK – to test public opinion as the EU works towards establishing a digital single market.

The research explores how open people are to integrating new technology in their lives and what issues might prevent them from harnessing the opportunities. In particular, we focused on attitudes to three ‘hot topics’: future technology like driverless cars and 3D printed food; robotics and drones; and the sharing economy.

The Readie Ranking 2017

So, how open is the public to using new technology? We found that Germans are the most sceptical, with Bulgarians and Spaniards generally the most willing to try new and future technology.

This ranking measures public openness to using new technologies across eleven example questions (see Chapter 1 in the full report). For each question, the countries were ranked according to the responses with the top country receiving a score of 9, the lowest a score of 1. Responses were combined and the mean rank over all questions was calculated for each country.

Autonomous cars could lead to a 90 per cent reduction in accidents, and manufacturers are already testing on roads in London, but the German public is not so enthusiastic about using this technology. Our research shows that only 35 per cent of Germans are willing to sit in a driverless car. The European average is 38 per cent, while 44 per cent of Bulgarians are keen.

While Sweden looks set to become the world’s first cashless society, and over 102 million contactless cards are in current issue in the UK, only 17 per cent of Germans are in favour of abolishing cash in favour of digital currencies. The European average was 37 per cent, and once again, Bulgaria lead the pack, with 54 per cent supportive of solely digital currencies.

What’s next?

Digital technology is creating many opportunities for people and businesses across Europe but the pace of change brings unique challenges when designing digital policies and national strategies. Governments and businesses must consider more carefully how open different sections of the population are to new platforms and technologies. A successful digital transformation depends on building a digital world that is inclusive and works for everyone.